DCM Jennyfer

What’s the ambition of Sébastien Bismuth, former MD of Undiz, who took over Jennyfer in September 2018 with a consortium of investors? To use Jennyfer’s digital coming-of-age to finally establish a link between the digital and the stores – what digital sows, the stores reap – and make Jennyfer a leading media brand for Generation Z.

Welcome to the New Retail era

Go back to the brand’s rebellious spirit, but sample it with social media culture. Everything will change: the interlinking of digital and retail, communication (more than a brand that communicates, D.C.M Jennyfer will become a media brand), the use of social media (such as the new YouTube channel run by the famous French YouTuber Lena Situations!) and the state of mind. Cool and above all, inclusive.